Our current challenge is amalgamating, 15 individual brands into one fabulous corporate brand. Each of these brands is competing with each other for market share, price point and there’s little in the way of service differentiation. Our strategic thinking is leading us to create a brand strategy that will give the holding brand the gravitas it deserves …
Ok, heavy drinking and guns can be a little dangerous. However, should you need to create a killer drink then I might have found the solution, The AK Ice Tray. The Bullet Trays (or it magazines) comes in two parts, fill one part with water to the top, place the second half on top and …
Warren Buffett, bet you don’t know who he is? Well, he is the worlds most successful investor – I guess that’s makes him pretty good at knowing what is and isn’t a good business. Well those clever people at the Financial Times reported that at a recent talk to investors in Germany, Buffett was asked …
When you screw it up and a visitor to your site has steam pouring from their ears, the typical error 404 page lets them know that its all gone terribly wrong. But what the heck is a 404 anyways? And is it important?
Well it’s all about HTTP status codes. Every time you visit a web page, your shiny …
Why More is Less by Barry Schwartz. More is less? I thought more is more! No, more is less. Consumers are morons, and they get confused by having to make decisions. Companies don’t help this, by giving them hundreds of different brands to choose from with dozens of sub categories. This book is about how companies should …
The book of Gossage by Howard Gossage. It has a biblical ring to it. And rightly so, Gossage is regarded by many as “The Socrates of San Francisco.” San Francisco must be a little thin on the ground as far as philosophers go because this guy is no Socrates. He is clever though, and the book …
The Battle For Your Mind by Tout and Reis. Wow, this sounds like something you would learn from a small green creature before being warned about the dangers of anger and it leading to the dark side. It’s actually about how products are positioned in the market place to get share of mind. It is …
The Art of Allure in Graphic and Advertising Design by Steven Heller. Sex sells. Cliché? Er yes, but it does. It’s why people watch things like Hollyoaks. But it doesn’t just sell mediocre plots and border line acting, sex also sells other stuff, like magazines, perfumes, clothes, food, cars, gadgets…in fact sex sells pretty much everything …
By Chris Resto, Ian Ybarra and Ramit Sethi. If your company doesn’t recruit people then your business will die. This statement is about as necessary as saying if nobody has children then the human race will cease to exist. Necessary or not this book is good, and useful. If you or your company has anything to …
Pyramids are tombs by Joe Phelps. This book isn’t about Egyptians or mummies. It isn’t even about tombs. The title is a metaphor or maybe a simile, and the book is about how traditional organisational hierarchy is suffocating for advertising agencies and how they should change to a self directed team based culture if they ever …
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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