Student Travel Group branding
Our current challenge is amalgamating, 15 individual brands into one fabulous corporate brand. Each of these brands is competing with each other for market share, price point and there’s little in the way of service differentiation. Our strategic thinking is leading us to create a brand strategy that will give the holding brand the gravitas it deserves at the same time as identifying the ways which each of the individual brands can be positioned. Initial findings are directing us to promote key group values which deliver a robust language to align and differentiate where necessary.
Tags: Branding, Brightenup, Marketing