Kirsty bought me Geometric, for being good last week. It’s gorgeous and I keep sniffing the fresh print and smiling. Printed on heavy matte stock, it features an embossed cover that’s wrapped in an American-style poster and bound with a distinctive rhythm technique. The colourful and monochrome patterns are enough to get any designer dribbling …
Why More is Less by Barry Schwartz. More is less? I thought more is more! No, more is less. Consumers are morons, and they get confused by having to make decisions. Companies don’t help this, by giving them hundreds of different brands to choose from with dozens of sub categories. This book is about how companies should …
The book of Gossage by Howard Gossage. It has a biblical ring to it. And rightly so, Gossage is regarded by many as “The Socrates of San Francisco.” San Francisco must be a little thin on the ground as far as philosophers go because this guy is no Socrates. He is clever though, and the book …
The Battle For Your Mind by Tout and Reis. Wow, this sounds like something you would learn from a small green creature before being warned about the dangers of anger and it leading to the dark side. It’s actually about how products are positioned in the market place to get share of mind. It is …
The Art of Allure in Graphic and Advertising Design by Steven Heller. Sex sells. Cliché? Er yes, but it does. It’s why people watch things like Hollyoaks. But it doesn’t just sell mediocre plots and border line acting, sex also sells other stuff, like magazines, perfumes, clothes, food, cars, gadgets…in fact sex sells pretty much everything …
By Chris Resto, Ian Ybarra and Ramit Sethi. If your company doesn’t recruit people then your business will die. This statement is about as necessary as saying if nobody has children then the human race will cease to exist. Necessary or not this book is good, and useful. If you or your company has anything to …
Pyramids are tombs by Joe Phelps. This book isn’t about Egyptians or mummies. It isn’t even about tombs. The title is a metaphor or maybe a simile, and the book is about how traditional organisational hierarchy is suffocating for advertising agencies and how they should change to a self directed team based culture if they ever …
Lovemarks by Kevin Roberts. Sometimes love hurts but this isn’t a book about love bites or injuries picked up from a leather party in Amsterdam, it’s about how consumers feel about brands, and states that customer loyalty is ultimately down to love of a product. This might be going a bit far. I’m pretty sure I’ve …
Lifes a Pitch by Steven Bayley & Roger Mavity. Are you nervous about pitching? Pussy. Read this book and man the f*!k up. Actually don’t. It won’t tell you anything useful, unless you’re still at primary school and the pitch you’re nervous about is show and tell. It is a self-help book. It pretends it isn’t, …
Life After the 30 Second Spot by Joe Jaff. Today we are going to be talking about new opportunities in marketing. Not TV and print, that’s old news! This book talks about the new exciting stuff. Like video games and the Internet and mobile phones. Wow, they’ve only been around for about a year! How new and/or …
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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