5 Giants of Advertising
5 Giants of Advertising by Phillippe Lorin. The people that shaped the way advertising happens today. The book details how 5 of advertising’s heavyweights got started in the game. Lasker, Burnett, Bleustein-Blanchet, Ogilvy and Bernbach, are the heavyweights and the book lists the campaigns that gave them their expertise in the advertising world. It also features a few other people who, although didn’t get their name on the inside front cover, still did some pretty useful stuff that changed the way advertising goes down. It’s a bit like the hall of fame for the ad game, read it for fun rather than follow it biblically. It’s not too long either, so you shouldn’t get bored if you have the attention span of a small fish or an 8 year old jacked up on E numbers.