Leap
A Revolution in Creative Business Strategy by Bob Schmetterer. Fancy being a little more creative? This is a book about just that. It explains how the way some companies focus too much on numbers and profits and all that jazz sometimes lose the ability to generate those awesomely creative ass-kicking strategies. It is crammed full of well-known examples, which aim to show ad agencies and their clients how to work together to create that big idea. Great for people who need to be told how to have ideas.