Sex Appeal
The Art of Allure in Graphic and Advertising Design by Steven Heller. Sex sells. Cliché? Er yes, but it does. It’s why people watch things like Hollyoaks. But it doesn’t just sell mediocre plots and border line acting, sex also sells other stuff, like magazines, perfumes, clothes, food, cars, gadgets…in fact sex sells pretty much everything and anything. We can’t get enough of the stuff. This chap Steven Heller has gone and written a nice book that goes into loads of detail about how much people love the whole sex thing. Smutty stuff, but it makes for an interesting read. Maybe the fact that it has sex in the title will help it sell…