The Green Marketing Manifesto

The Green Marketing Manifesto by John Grant. Everybody wants to save the planet these days. We used to have hardcore stuff like smog and acid rain. Now it’s all about organic oil spills and free range Sulpher emissions. It’s about making green things normal and not vice versa. Some people miss the point and want to be seen as green because it seems cool right now, it makes you look good and helps sell stuff, but being green is still a good thing, and it does good things for the planet when it is done right. Marketing folk are in a perfect position to help change the way people do things and this book lets you know how green marketing can and should be done. The best book on being green since Kermit’s autobiography.

This entry was posted on Monday, October 13th, 2008 at 11:52 am and is filed under Library . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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