In the land of product and retailing, a year is not that long to get the all important Christmas gifting packs sorted out and on shelves for those pesky “early bird” shoppers who start in September. The brief to radically step change the Moosehead gifting range. The product will remain the same but the target …
A lovely little blog compiling images of our great capitals shop fronts. Beautiful, sad and enough creative spelling and typographic disasters to make even our most hard line type junkies smile. Of course, not all of London looks like this, some parts I hear are getting electricity and running water soon. www.londonshopfronts.com
Brands are losing control of communications as media fragments and stakeholders use social media to communicate directly. In one response, Martin Lindstrom in his popular book, Brand Sense suggests that brands should “become a sensory experience that extends beyond the traditional paradigm, which primarily addresses sight and sound”(page 3).Our contention is that the branding world …
As well as being an amazing marketing agency, we also now run a Christmas decoration racket on the side. No really, we do. Well kind of. Those lovely people over at Samsung phoned us up in a bit of a pickle. They needed branded baubles, and there wasn’t enough time to get them outsourced, so …
Our current challenge is amalgamating, 15 individual brands into one fabulous corporate brand. Each of these brands is competing with each other for market share, price point and there’s little in the way of service differentiation. Our strategic thinking is leading us to create a brand strategy that will give the holding brand the gravitas it deserves …
Warren Buffett, bet you don’t know who he is? Well, he is the worlds most successful investor – I guess that’s makes him pretty good at knowing what is and isn’t a good business. Well those clever people at the Financial Times reported that at a recent talk to investors in Germany, Buffett was asked …
Oh dear, it appears that we have gone and got ourselves into a pickle as far as the economy goes. What with short selling and sub prime mortgaging it looks like this economic apocalypse has become a reality, which is a bit of a worry for most of us. Whatever is going to happen next? …
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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