I’m seeing a pattern

Monday, March 30th, 2009

Kirsty bought me Geometric, for being good last week. It’s gorgeous and I keep sniffing the fresh print and smiling. Printed on heavy matte stock, it features an embossed cover that’s wrapped in an American-style poster and bound with a distinctive rhythm technique. The colourful and monochrome patterns are enough to get any designer dribbling …

Dotty for Spoty

Friday, February 13th, 2009

We are loving Spotify here at Brighenup Towers. It’s all the craze down here in Brighton and I am convinced in other towns in Europe. It is a new music streaming service. You don’t download illegal music from it, you just choose what you want to listen to and then it streams a whole album …

Seeing is believing

Friday, January 30th, 2009

Lucky for us living and working in around wonderful Brighton, we have loads of great talks and get togethers from geeks to designers, social softies and just about everything inbetween. The next great opportunity is to hear some ‘experts’ speak about SM (social media not sadomasochistic) and how it is going to influence our lives …

I put together

Wednesday, January 14th, 2009

My favourite toy has been around in one shape or form for over 70 years. Its first incarnation was in 1932 created by Ole Kirk Christiansen, master carpenter and joiner in Denmark. By 1934 his company and products were named using the Dutch worlds for ‘play well’… OK I’ll give you another clue, by chance …

Moosehead packaging

Monday, January 12th, 2009

In the land of product and retailing, a year is not that long to get the all important Christmas gifting packs sorted out and on shelves for those pesky “early bird” shoppers who start in September. The brief to radically step change the Moosehead gifting range. The product will remain the same but the target …

The misplaced apostrophe

Tuesday, December 2nd, 2008

Whilst making an invitation the other day to the myhotel end of year shindig, we stumbled across a little bit of a conundrum. Is it their ‘New Years Eve Party’ their ‘New Year’s Eve Party’ or their ‘New Years’ Eve Party’?
Woahh, now we have a problem, and just when it was all going so well. …

Type trumps not tight trunks

Monday, December 1st, 2008

Most designers use typography to present information in a rather static way — after all, it has to be read by users. However, now thanks to Face37 it doesn’t have to be like that any longer and typography junkies can really play with fonts.
Type Trumps rocks and is simply genius. Different typefaces are attributed with …

There’s probably no god

Friday, November 28th, 2008

It’s the real god damn thing. The anticipated ‘reassuringly God-free atheist bus campaign’ launches soon. Intended to counter the now commonplace religious advertising, the slogan “There’s probably no God. Now stop worrying and enjoy your life“, does raise a wry smile. Personally I’m unsure if I dislike evangelical atheism, as much as I dislike evangelical …

The Lost Continent of Branding

Friday, November 28th, 2008

Brands are losing control of communications as media fragments and stakeholders use social media to communicate directly. In one response, Martin Lindstrom in his popular book, Brand Sense suggests that brands should “become a sensory experience that extends beyond the traditional paradigm, which primarily addresses sight and sound”(page 3).Our contention is that the branding world …

Geek Yoga Not Greek Yogurt

Tuesday, November 25th, 2008

We all have to spend more and more hours in front of our computers these days. My wrists get clickly and my shoulders are up near my ears not to mention the stiffness in my legs and the inability of my back to bend to touch my toes like I could when I was 18. …

That's a brilliant idea

Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_

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