There are so many traditional advertising agencies out there in trouble and they’re all blaming the recession. However, yes times are difficult but this is a lame duck excuse. These mainly ‘traditional’ agencies totally missed the online video trend and social media is still frightening them. They keep banging on about the fragmented media landscape, …
The Brighton digital crowd of uber nerds, super geeks and digital deities are a difficult lot to keep up with up… what with all the groups, twittering, fashionable co-working, and of course, the awards, talks and socials it can all be a bit of a social whirl wind. For us lot here at Brightenup we …
Here we go again, the old debate about on and offline agency is back, this time new and improved with added recession. This argument is as old as the hills, so you might be inclined to think that it’s no longer cool and a bit of a yawn. However, in actual fact with the economy …
Let’s face it times are difficult, but digital marketing continues to demonstrate impressive growth as some other media channels are gasping there last. Agencies with broader skill bases and innovative ideas are prospering and are doing well. Now we’ve all got over the Global Credit Crunch Crisis Shock and we’re faced with ‘budget squeezing’, ‘spend …
As marketers we have been raised on a healthy diet of various models for this and that – something to prove that something works because of the influence of another random product. So, being unable to wean ourselves away from the good old days I thought it would be fun to share this one with you. It made …
Warren Buffett, bet you don’t know who he is? Well, he is the worlds most successful investor – I guess that’s makes him pretty good at knowing what is and isn’t a good business. Well those clever people at the Financial Times reported that at a recent talk to investors in Germany, Buffett was asked …
Oh dear, it appears that we have gone and got ourselves into a pickle as far as the economy goes. What with short selling and sub prime mortgaging it looks like this economic apocalypse has become a reality, which is a bit of a worry for most of us. Whatever is going to happen next? …
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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