Posts Tagged ‘ Copy Writing ’

Social media is all we seam to be hearing about at the moment. However, Brightenup are putting a different spin on it for one of the worlds largest insurance companies. Our current challenge, is to turn an internal communications intranet from being a place for corporate information into a fabulous space where employees will want …

When you screw up and visitors to your lovely site have steam erupting from their ears, the typical error 404 page says what’s gone wrong and provides links that might help your now hoping mad customer.
What the heck does 404 mean anyways? Well it’s an HTTP status code. Every time you visit a web page, …

Here at Brightenup, we all adored Helvetica, the feature-length film about typography, graphic design, visual culture and anything Helvetica. But why make a film about Helvetica I here you cry? Well, for starters it’s everywhere. You’ve probably already enjoyed a little Helvetica today. It probably informed you which train to catch or tried to sell …

We like words a lot, in fact sometimes people find it hard to shut us up. Merriam-Webster have just published their 2008 ‘Word of the year.’ The list of 10 words seems pretty gloomy and is headed up in first place by ‘Bailout.’ It reflects the financial and social mood of the moment I suppose. …

Whilst making an invitation the other day to the myhotel end of year shindig, we stumbled across a little bit of a conundrum. Is it their ‘New Years Eve Party’ their ‘New Year’s Eve Party’ or their ‘New Years’ Eve Party’?
Woahh, now we have a problem, and just when it was all going so well. …

Brands are losing control of communications as media fragments and stakeholders use social media to communicate directly. In one response, Martin Lindstrom in his popular book, Brand Sense suggests that brands should “become a sensory experience that extends beyond the traditional paradigm, which primarily addresses sight and sound”(page 3).Our contention is that the branding world …

When we chatter on about usability, we’re generally refering to the user interface (UI). The nice shiny buttons, the way the tabs work really well and the way you can access information quickly. However have you ever considered the usability of your copy? It’s all that nice content that is presented in the form of …