There are so many traditional advertising agencies out there in trouble and they’re all blaming the recession. However, yes times are difficult but this is a lame duck excuse. These mainly ‘traditional’ agencies totally missed the online video trend and social media is still frightening them. They keep banging on about the fragmented media landscape, …
Social media is all we seam to be hearing about at the moment. However, Brightenup are putting a different spin on it for one of the worlds largest insurance companies. Our current challenge, is to turn an internal communications intranet from being a place for corporate information into a fabulous space where employees will want …
Lucky for us living and working in around wonderful Brighton, we have loads of great talks and get togethers from geeks to designers, social softies and just about everything inbetween. The next great opportunity is to hear some ‘experts’ speak about SM (social media not sadomasochistic) and how it is going to influence our lives …
Of course you know what Twitter is, right? Simply put, it’s a social networking thingy that lets people join in an omnipresent conversation about whatever is happening at any given moment. A bit like, Instant Messenger, kind of like a Blog and something like Facebook. However it’s all conducted within 140 characters or less, from …
Let’s face it times are difficult, but digital marketing continues to demonstrate impressive growth as some other media channels are gasping there last. Agencies with broader skill bases and innovative ideas are prospering and are doing well. Now we’ve all got over the Global Credit Crunch Crisis Shock and we’re faced with ‘budget squeezing’, ‘spend …
We like words a lot, in fact sometimes people find it hard to shut us up. Merriam-Webster have just published their 2008 ‘Word of the year.’ The list of 10 words seems pretty gloomy and is headed up in first place by ‘Bailout.’ It reflects the financial and social mood of the moment I suppose. …
Brands are losing control of communications as media fragments and stakeholders use social media to communicate directly. In one response, Martin Lindstrom in his popular book, Brand Sense suggests that brands should “become a sensory experience that extends beyond the traditional paradigm, which primarily addresses sight and sound”(page 3).Our contention is that the branding world …
When we chatter on about usability, we’re generally refering to the user interface (UI). The nice shiny buttons, the way the tabs work really well and the way you can access information quickly. However have you ever considered the usability of your copy? It’s all that nice content that is presented in the form of …
As well as being an amazing marketing agency, we also now run a Christmas decoration racket on the side. No really, we do. Well kind of. Those lovely people over at Samsung phoned us up in a bit of a pickle. They needed branded baubles, and there wasn’t enough time to get them outsourced, so …
Our current challenge is amalgamating, 15 individual brands into one fabulous corporate brand. Each of these brands is competing with each other for market share, price point and there’s little in the way of service differentiation. Our strategic thinking is leading us to create a brand strategy that will give the holding brand the gravitas it deserves …
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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