And hell might freeze over

Tuesday, February 17th, 2009

There are so many traditional advertising agencies out there in trouble and they’re all blaming the recession. However, yes times are difficult but this is a lame duck excuse. These mainly ‘traditional’ agencies totally missed the online video trend and social media  is still frightening them. They keep banging on about the fragmented media landscape, …

Insurance goes all Social Media

Friday, February 13th, 2009

Social media is all we seam to be hearing about at the moment. However, Brightenup are putting a different spin on it for one of the worlds largest insurance companies. Our current challenge, is to turn an internal communications intranet from being a place for corporate information into a fabulous space where employees will want …

Seeing is believing

Friday, January 30th, 2009

Lucky for us living and working in around wonderful Brighton, we have loads of great talks and get togethers from geeks to designers, social softies and just about everything inbetween. The next great opportunity is to hear some ‘experts’ speak about SM (social media not sadomasochistic) and how it is going to influence our lives …

The integration debate that isn’t

Monday, January 12th, 2009

Here we go again, the old debate about on and offline agency is back, this time new and improved with added recession. This argument is as old as the hills, so you might be inclined to think that it’s no longer cool and a bit of a yawn. However, in actual fact with the economy …

Twestival is coming - twiffic

Monday, January 12th, 2009

Twestival is coming to Brighton and the world on 12 February 2009. Cities around the world will be hosting their own Twestivals to bring Twitter communities together in the spirit of fun and for a good cause. All of the proceeds from these events will be going to support Charity:Water. There are …

Of course you do, don’t you?

Monday, December 29th, 2008

Of course you know what Twitter is, right? Simply put, it’s a social networking thingy that lets people join in an omnipresent conversation about whatever is happening at any given moment. A bit like, Instant Messenger, kind of like a Blog and something like Facebook. However it’s all conducted within 140 characters or less, from …

The rise and rise of digital marketing

Monday, December 29th, 2008

Let’s face it times are difficult, but digital marketing continues to demonstrate impressive growth as some other media channels are gasping there last. Agencies with broader skill bases and innovative ideas are prospering and are doing well. Now we’ve all got over the Global Credit Crunch Crisis Shock and we’re faced with ‘budget squeezing’, ‘spend …

What a load of twaddle

Sunday, December 28th, 2008

Whether you’re dedicated broadcaster with a big twaggle, a responder who gets twitterphoric, or newbie who wants to twoingtwoing. You might need to know a little Twitter lingo, which is an unforgivable abuse of the English language…
Its really simple, in most cases, simply take the first two letters of microblogging service Twitter (thats tw) and …

Social media predictions 2009

Sunday, December 21st, 2008

The uber bright, very inspiring former Forrester analyst, Peter Kim has aggregated a list of 2009 predictions from 14 of the brightest and best social media thought leaders out there and has produced a really amazing year-end artifact in the form of a downloadable free PDF. Read it, enjoy it and look forward to 2009.

Here’s …

Getting all social with Social media

Wednesday, December 3rd, 2008

Social networking is an accumulation of all our contacts. However, do you interact with these people regularly, or are you letting your virtual rolodex accumulate dust? Do you observe from the sideline or do you jump in with both feet and have something to say? LinkedIn, Facebook and the lovely Twitter are now simply part …

That's a brilliant idea

Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_

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