Insurance goes all Social Media

Friday, February 13th, 2009

Social media is all we seam to be hearing about at the moment. However, Brightenup are putting a different spin on it for one of the worlds largest insurance companies. Our current challenge, is to turn an internal communications intranet from being a place for corporate information into a fabulous space where employees will want …

404 is for when you screw it up

Monday, January 12th, 2009

When you screw up and visitors to your lovely site have steam erupting from their ears, the typical error 404 page says what’s gone wrong and provides links that might help your now hoping mad customer.
What the heck does 404 mean anyways? Well it’s an HTTP status code. Every time you visit a web page, …

Zoom in on this

Monday, January 12th, 2009

Those lovely people at ZuiPrezi have come up with an interesting and super cool online, nonlinear zooming presentation tool. Simply put, it lets you simply create dynamic and visually structured zooming maps of texts, images, videos, pdfs, and doodles. The interface is really simple, intuitive and supports online sharing. Best of all, it works really …

What’s in a word?

Tuesday, December 16th, 2008

We like words a lot, in fact sometimes people find it hard to shut us up. Merriam-Webster have just published their 2008 ‘Word of the year.’ The list of 10 words seems pretty gloomy and is headed up in first place by ‘Bailout.’ It reflects the financial and social mood of the moment I suppose. …

The misplaced apostrophe

Tuesday, December 2nd, 2008

Whilst making an invitation the other day to the myhotel end of year shindig, we stumbled across a little bit of a conundrum. Is it their ‘New Years Eve Party’ their ‘New Year’s Eve Party’ or their ‘New Years’ Eve Party’?
Woahh, now we have a problem, and just when it was all going so well. …

Usability and copy

Monday, November 24th, 2008

When we chatter on about usability, we’re generally refering to the user interface (UI). The nice shiny buttons, the way the tabs work really well and the way you can access information quickly. However have you ever considered the usability of your copy? It’s all that nice content that is presented in the form of …

Spilt milk

Wednesday, October 15th, 2008

When you screw it up and a visitor to your site has steam pouring from their ears, the typical error 404 page lets them know that its all gone terribly wrong. But what the heck is a 404 anyways? And is it important? 
Well it’s all about HTTP status codes. Every time you visit a web page, your shiny …

That's a brilliant idea

Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_

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