And hell might freeze over

Tuesday, February 17th, 2009

There are so many traditional advertising agencies out there in trouble and they’re all blaming the recession. However, yes times are difficult but this is a lame duck excuse. These mainly ‘traditional’ agencies totally missed the online video trend and social media  is still frightening them. They keep banging on about the fragmented media landscape, …

Insurance goes all Social Media

Friday, February 13th, 2009

Social media is all we seam to be hearing about at the moment. However, Brightenup are putting a different spin on it for one of the worlds largest insurance companies. Our current challenge, is to turn an internal communications intranet from being a place for corporate information into a fabulous space where employees will want …

The integration debate that isn’t

Monday, January 12th, 2009

Here we go again, the old debate about on and offline agency is back, this time new and improved with added recession. This argument is as old as the hills, so you might be inclined to think that it’s no longer cool and a bit of a yawn. However, in actual fact with the economy …

Twestival is coming - twiffic

Monday, January 12th, 2009

Twestival is coming to Brighton and the world on 12 February 2009. Cities around the world will be hosting their own Twestivals to bring Twitter communities together in the spirit of fun and for a good cause. All of the proceeds from these events will be going to support Charity:Water. There are …

404 is for when you screw it up

Monday, January 12th, 2009

When you screw up and visitors to your lovely site have steam erupting from their ears, the typical error 404 page says what’s gone wrong and provides links that might help your now hoping mad customer.
What the heck does 404 mean anyways? Well it’s an HTTP status code. Every time you visit a web page, …

The rise and rise of digital marketing

Monday, December 29th, 2008

Let’s face it times are difficult, but digital marketing continues to demonstrate impressive growth as some other media channels are gasping there last. Agencies with broader skill bases and innovative ideas are prospering and are doing well. Now we’ve all got over the Global Credit Crunch Crisis Shock and we’re faced with ‘budget squeezing’, ‘spend …

The misplaced apostrophe

Tuesday, December 2nd, 2008

Whilst making an invitation the other day to the myhotel end of year shindig, we stumbled across a little bit of a conundrum. Is it their ‘New Years Eve Party’ their ‘New Year’s Eve Party’ or their ‘New Years’ Eve Party’?
Woahh, now we have a problem, and just when it was all going so well. …

Usability and copy

Monday, November 24th, 2008

When we chatter on about usability, we’re generally refering to the user interface (UI). The nice shiny buttons, the way the tabs work really well and the way you can access information quickly. However have you ever considered the usability of your copy? It’s all that nice content that is presented in the form of …

Spilt milk

Wednesday, October 15th, 2008

When you screw it up and a visitor to your site has steam pouring from their ears, the typical error 404 page lets them know that its all gone terribly wrong. But what the heck is a 404 anyways? And is it important? 
Well it’s all about HTTP status codes. Every time you visit a web page, your shiny …

That's a brilliant idea

Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_

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