CSS - cascading style sheets
We create some wonderful websites that really standout from all those other not very good ones. Indeed, we like to think we really know the interweb. Our extensive experience of designing and creating online brands, goes way beyond how pretty the pictures are and how cool the animated bits are too. We leverage our experience working with some pretty cool brands to create appropriate and successful solutions. A big bit of that relies on something called CSS. In blond, CSS gives our pixel jockeys the control they crave without sacrificing the integrity of the data. In addition to helping create sites that maintain brand integrity, the CSS maintains the sites usability across lots of environments and browsers so the site looks great on any computer and on your swanky iphone too.
Getting a bit more technical, CSS or cascading style sheets allow us to separate the content of a site from the style and layout and that’s not just good, it’s wonderful (now here comes the technical bit).
File size matters
One of the most useful features of CSS is that all of the style and layout is removed from the html, so the html page size is much smaller. The CSS file is downloaded just once, by the visitor’s browser and re-used for different pages on a web site. This reduces the bandwidth requirement for your server and ensures a faster download for your visitors.
Search engines love it
Search engine robots (think Google) normally consider the content in the start of your website code more important than the text towards the end of the code (that gobbledy-gook your webmaster sometimes shows you). For a table site (the old fashioned way), the contents of the navigation bar will normally show up as the page description in search engine results. With a CSS page, the navigation can be moved to the bottom of the gobbledygook, so the search engine displays your content (the important bit) instead of your navigation thus moving you up the search engine rankings.
Accessibility is not just an option
People who are partially sighted, might use a screen reader to interpret your cool content. CSS allows these users to override the site style, which is super important to users who cannot perceive a page with the author’s chosen fonts and color and choose their own.
Time is money
Old fashioned gobbledgook code took forever! We had to type the same thing (or copy and paste it), over and over again. However, with fabulous CSS, we now only specify the detail once. CSS magically applies it across the whole site. And that means we can make it faster, smarter and it doesn’t cost an arm and a leg any more.
Consistancy counts
CSS defines exactly how all your website elements are displayed. These styles are saved in an external file enabling us to change your website appearance and the layout on every page which is of course great.
W3C what’s all that about then?
The World Wide Web Consortium (W3C) are the bunch of super nerds, charged with the development of standards for authoritative script languages like gobbledygook, HTML. XHTML, and surprise, surprise CSS. What they says goes, and CSS is staying - for lots of clever reasons, like ensuring your website is ‘future proof’ and will work on that new, as yet not released interweb browser…
That's a brilliant idea
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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