Search engine optimisation
SEO is search engine optimisation, it is a key web marketing activity and that means that you might need to be doing it. It’s what makes your website come up higher in search rankings like Google and Yahoo. Higher search ranking means more visibility for your website which means more potential customers.
By editing and rearranging the content of your web page so that specific key words and phrases are included, search engines will increase the organic search listing of your website. This basically means that when you Google anything to do with your company, it should be higher up the list. This is a good thing, because most people prefer organic search results to paid listings.
We start by researching which key terms your potential customers are searching for. Those key terms are really important as they form the way you need to reach out to your customers. Realising this fundamental truth will shape your natural search and creates your find-ability on the interweb. Basically, if you truly understand the behavior, desires and interests of your customers - you will begin to understand intimately what they are searching for and begin speaking to it. If you don’t, well, your product or service may no longer be relevant.
Of course, you might say that this is simply ensuring that your brand values and tone of voice are aligned to your customer profiles. Pen portraits and good old fashioned marketing techniques. This is true, however, Google now reveals far more about your brand than ever before, your brand reputation, is qualifiable, you are now totally find-able – what do you want to be found for…
Oooops almost slipped into media talk back there. Back to reality, you can make massive advances in marketing effectively by tapping into this key phrase data. Knowledge of your customer’s language means you know what language to publish on your site. Adding those keywords to your website while building or maintaining web pages is now a hygiene we simply expect.
In an effort to determine which keywords and phrases are regularly searched, we provide an analysis of your main keyword market(s). This process involves reviewing actual queries from your live databases and creating a real-time understanding of the keyword phrases and patterns. This data is also useful for future content creation and Cost per Click buys at Overture, Google AdWords, and other CPC engines. Then we make sure that we position those words and phrases on your website, therefore increasing your organic search listing. Easy when you know how, which we do.
Of course why bother spending money on getting people to go to your website if when they get there they just leave because it’s rubbish? So make sure the site looks good and works hard too…
That's a brilliant idea
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
Subscribe to this
To keep you in the loop we need to send you the odd newsletter or two.
Thanks for subscribing to our newsletter, you're really great!