W3 web standards
W3C or The World Wide Web Consortium as it likes to be known, is a international organisation who’s function it is to ensure compatibility between different technologies used on the internet. Aka “Super Nerds”.
Before you start to glaze over and feel light headed, let us reassure you that W3C is a jolly good thing and anyone doing anything on the interweb should be fully conversant with its practices. Like we are. It means that we have taken great care to create/ build websites that are of the highest quality and that meet a global standard.
As there are so many ways of webcoding webpages they can conflict and sometimes the technology is inconsistent meaning that pages do not render properly. By voluntarily working to the high standards that W3C recommend, it means that your website is built error free, functions efficiently, is future proof, is globally validated, is able to be read by screen readers (cool tool for those who are partially sighted – eyes). It is also worth noting that search engines (such as Google, Yahoo, etc) look favourably upon sites that are built to W3C standards.
By using W3C to build websites (including this one) we can’t always have carte blanche with the way that it looks or is built. This can sometimes inhibit our creative flair, but that is all right by us, as we know a few nifty ways to make our sites look cool as well as work wonderfully functionally. Its not a big deal to ensure that your website does not cost you any customers or lost sales.
As the internet is changing each day, we make sure that we are abreast of the up and coming recommendations before they are made “official” so that our sites are as up to date as technology will allow. We can change things easily as technology progresses too so that you will never need to go back to the drawing board, even if you create new products, brands, divisions or even simply need it to look prettier.
That's a brilliant idea
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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