Media not important
Media neutrality is about having an open mind when it comes to the type of media that you use for your marketing communications. Media neutrality is by no means a new idea, and don’t let some other half baked ‘Marketing agency’ tell you it’s just different media. The key behind the drive for neutrality is the need for accountability. Budgets tighten and marketing departments are being told to account for every bean they spend and prove ROI. This total need for proof on investment has led to our wonderful clients considering more measurable media to keep one step ahead.
Of course not long ago marketing departments could employ the services of lots of agencies: the PR agency, the advertising agency, the design agency, the DM agency, you get the idea. Each did their own thing and the result was chaos, confusion and inefficiency.
We all know our markets, the increased competition, commoditisation in some, convergence in others – all focusing our attention to what is actually important and that of course is your customer. The clever ones out there have realigned their businesses to enable them to deliver the needs of their customers. Media neutrality is marketing’s way of making this change by using appropriate and relevant media, with the right message at the right time to increase efficiencies and improve ROI.
Now then because we’re an integrated agency, we stand back and take a long hard look at what direction you are headed in, and figure out what type of media will work best. Instead of simply giving you what you think you need, we will help you work out what you actually need. This allows us to deliver more bang for your buck and come up with solutions that you may not have thought of. Communication is essential to this process and because everything is under one roof, communication chains are shortened and efficiency is heightened. Our integrated approach and media neutrality leads to increased creativity, improvements in results and marketing communications that are more effectively targeted. We make sure you deliver the right message in the right way and at the right time.
That's a brilliant idea
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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