Ambient media
Ambient is a great way of reaching customers that’s similar to outdoor media, however unlike traditional billboards, ambient media is situated in non-traditional places. For example next time you are filling up your car you might see that there is an advertisement on the pump, or next time you are in a bar, you may notice they have advertising for drinks brands above the sinks. Basically ambient advertising places brands anywhere people will be looking; from small scale ideas like an ad at the bottom of the hole of a golf course, to massive scale promotions, such as the projection of your brand name onto the houses of parliament.
Even though ambient media campaigns often have fairly short life spans, the idea behind them is to generate as much publicity as possible in the shortest amount of time. Brightenup can tailor ambient campaigns to suit your needs and target your customers in a precise and effective way, getting your brand noticed by exactly the audience you are looking for.
That's a brilliant idea
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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