Market research & focus groups
Market research these days is vital, long gone is the time when it was possible to simply make a product and hard sell it on to people who didn’t know any better. To succeed in the hyper competitiveness of the modern Business world, it is vital that you know exactly what your customers are looking for and give them that, and to find out what they are looking for you first need to research. There are a number of different methods for going about research, but the two main types are quantitative research and qualitative groups.
Now as you’ve probably guessed we don’t define ourselves as a qualitative agency or a quantitative agency, but we’re a bunch of people with a variety of experiences; we have some super duper clever people with qualitative and quantitative skills, psychology ability, IT prowess, statistics understanding, forecasting, modeling and of course business. It’s how we all combine our skills, and work with you, that provide something unique for your business.
Quantitative what?
Quantitative research is the acquisition of information and data, and is one of the most useful tools that you have in your arsenal, this kind of market research is usually conducted en-masse by market research teams who use surveys to find out all the answers to their questions. By researching consumer trends to start with, you will get a better idea about what you are looking to achieve in the long term. Quantitative research is great because it allows you to look at an enormous amount of data, which although is not as descriptive as what you might achieve from other forms of research, does allow you to view consumer trends a great deal easier. It’s also fairly cheap to carry out wide scale, and so can give you a pretty broad picture.
Am I in focus?
Focus groups are a great way of getting qualitative data from your target audience and improving the focus of your company. It allows you to check out peoples opinions on your brands, and get a very detailed insight into areas where you are going wrong and could be improved on, but also what you are doing right. Focus groups are expensive to carry out on a large scale, and as such it is normally best to couple them with traditional qualitative market research so that you have a better idea of what answers you are looking for before starting the focus groups.
Research is a super tool for tuning your brands and getting your business to work better. Nothing, and we mean nothing is as powerful as really understanding your customers to make your marketing effective.
That's a brilliant idea
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
Subscribe to this
To keep you in the loop we need to send you the odd newsletter or two.
Thanks for subscribing to our newsletter, you're really great!