Your newsletter is important. It allows you to target your existing customers and let them know what you are up to at the moment. It keeps those channels of communication open, so that even if they are not ready to make a purchase, when they are you will be at the front of their minds. Get this; 80% of newsletter readers say they find them useful, 90% get an idea from each issue and 75% save copies. And that’s not the half it! Newsletters are great for:
It also allows you to give your loyal customers special incentives to repeat purchase. The problem with sending out a newsletter is that it can be very time consuming. That’s where we come in, we have editors, journalists, designers, sub editors and a fabulous team that will help you communicate with your customers in an approachable, appealing and relevant way. So all you have to do is sit back and relax.
Mistakes. Blunders. Faux pas. Booboos. Slip-ups and hiccups. Call them what you will, but it's all part of the process. We know that brilliant ideas come from those not so great ones. That's why we started our now famous brilliant ideas sessions. Read on_
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