Radio advertising
Radio advertising is damn right fantastic. It’s often an overlooked medium, however when used right it can be very effective and research has shown that it can improve sales by an average of 9%. It is used as a multiplier medium to increase the effectiveness of a whole media campaign (TV, DM, Print). It can be used as a solo medium, however the weight of the campaign has to be more intense to get the cut through.
Radio is unique as it’s now a very mobile medium, consumed on the go and everywhere. Think about it, you can listen to the radio, whilst getting ready for work, doing the school run, in the office or as you walk down the street and that’s its biggest strength. It means lovely brands can get their message to lots customers quickly in an unobtrusive manner; whilst they look at the chip in their windscreen, or find that they have run out of kitty litter or think they’ve had enough of their old car. Radio penetrates into people’s lives and because its so damn close to the point of the purchase decision, it makes radio one of the most effective advertising media available today.
Unlike TV, the cost of airtime is efficient and the production costs are cheep too. There are so many specialist radio stations (plus digital ones) where loyalty is high we are spoilt for choice. Segmenting your target audiences is easy, making targeting of your adverts even more efficient. A good weight campaign of c4+ OTH is key to getting cut through and gaining that all important reach to your prospect customers.
Brightenup can handle everything from writing the scripts and providing the voice over actors, to the positioning and management of your local or national radio advert, so no matter if you want to build your brand or highlight a tactical offer with a strong call to action, you don’t have to worry about a thing.
That's a brilliant idea
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